ryanshelley

5 Online Tools to Create Infographics

5 Online Tools to Create Infographics 

You don’t have to be a graphic designer to create compelling and unique infographics. Creating an infographic that tells a story in a simple and visually appealing way that’s easy to understand is something that even an inexperienced visual content creator can master. Your infographics will tell the best stories when you incorporate a few … Read more

How to Effectively Manage Freelancers

How to Effectively Manage Freelancers

As the demand for excellent blog and email content increases, marketing agencies and small businesses outsource writing more frequently. I have developed material as a freelancer and an in-house agency writer. As a project manager, I’ve also outsourced content to freelancers. My varied experiences have taught me several things. If you are considering outsourcing content … Read more

How to Write for Your Target Audience

How to Write for Your Target Audience

Have you ever spent hours researching the perfect keywords for a piece of content for your potential customers? Then after creating that content, it didn’t rank or drive views? While research is an essential part of digital marketing, there is one factor that often gets overlooked. I always say, “On the other side of the … Read more