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How Does Semantic Search Impact SEO?

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Semantic SEO is a relatively new strategy for websites looking to rank higher in search engines. Semantically rich content structured data is becoming increasingly important, but many businesses don’t know how to do it or have questions about its relevance. This blog post will talk about the aspects of Semantic SEO and Semantic Search, entities, … Read more

Case Study: The Impact of Rich Results on Impressions, Clicks, and Organic Traffic

Case Study: The Impact of Rich Results on Impressions, Clicks, and Organic Traffic

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Structured data helps search engines better understand the context of your site pages. Conclusion: This study is by no means perfect, nor does it represent exactly what you can expect by targeting rich results features, but I hope that it does shed some light on how rich features impact search performance.  My goal is to continue to expand on this research and run tests to optimize for even better results over time.