5 Ways to Attract the Right Customer

how to attract the right customer

If you have a website, you want people to visit it. Most of the conversations I have with Central Florida businesses start with the need to increase the traffic to their website. But, what good is traffic if it is not coming from your targeted buyer persona? All over the internet and in the spam folder of my email account are messages from “online marketing specialists” wanting to “help me” by driving thousands of visitors to my site. While that sounds good, I want something more. I want to attract the right customer to my site from visitors looking for my solutions to their problems. How can I accomplish this?

While this objective often frustrates a number of marketers and business owners, creating the foundation for turning your website into a lead-generation machine isn’t as hard as you think. It just takes time and determination. There are no “quick” fixes if you want real targeted traffic. Inbound marketing takes time and effort. If you stick with it, you will reap the benefits, and your traffic will stand the test of time!

5 Ways To Generate Targeted Traffic and Attract the Right Customer

1. Blogging

Blogging is an effective tool for attracting ideal clients to a business. 77% of internet users read blogs daily. Blogs provide content on a website or product page that helps a customer make a buying decision or to learn more about a service. When you create informative and engaging blog posts to address your target audience’s pain points and interests, you’ll establish yourself in your industry and build trust with potential customers.

Do your Research! Make sure to focus your blog content around longtail keywords. Keyword research and blog optimization tailor your content to attract a specific audience. Then, when your potential customers read and engage with your blog content, they’ll become interested in what your business has to offer and may become loyal customers.

If you don’t currently blog, start today! Both quality and quantity matter. If you want more traffic, blog more.

2. Social Media Marketing

Social media has quickly become integral to any business’s strategy to reach customers and build loyalty. It’s a powerful tool that you can use to attract the right customer. 

Creating and sharing content on social media that is relevant and valuable to your audience is a great way to drive traffic. It gives you an opportunity to be “human” and compels people to share and connect. Creating a strong social media presence reaches out to your target audience and engages them in meaningful ways.

Connecting with people in your industry on platforms such as Facebook, Twitter, and Instagram will provide you with the opportunity to share content that resonates with your target audience using images, videos, or blog posts.

3. The Power of SEO

SEO is an effective way to attract the right customers to a business’s website, increasing visibility, traffic, and, ultimately, revenue. On-page factors are the foundation for quality SEO. Effective SEO strategies, such as keyword research, content optimization, and link building, increase a site’s ranking in the SERPs. The higher rank an organization has on the page, the more likely it will get noticed and attract potential customers. Additionally, a longtail keyword strategy helps in rankings and drives more focused traffic.

4. Use a Call to Action

A call to action (CTA) is one of the most powerful tools in a marketer’s toolbox. It’s an invitation to take a desired action, such as signing up for a newsletter, making a purchase, or learning more about a product or service. It can be used on a website, in an email or ad campaign, or at any other point in the customer journey.

Craft a successful CTA through effective messaging and visuals that encourage your reader to click, share, buy, or act. A strong CTA clearly communicates what you want your audience to do and why. Simplicity is key! Use straightforward language and make sure that it stands out from its surrounding elements. 

5. Email Marketing

Building a mailing list with email marketing is an effective way of advertising to your customers in a way that provides incentives and connects to them on a personal level. It can help convert prospects into leads and give your company a chance to stay in front of your customers. Emails can be segmented into lists and target the specific audiences that may be more interested in your product. 

Embracing a long-term SEO strategy to generate targeted website traffic will pay off for you. There are no quick fixes, but hard work and determination are the keys to having success with your online marketing efforts. Don’t lose heart when you don’t see gains as fast as you want. Stay with it and be consistent.

If you need help ramping up your inbound marketing, click the button below to set up a free consultation. Together we will look over your current strategy and I will give you tips on how to improve what you are currently doing.

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