Case Study: The Impact of Rich Results on Impressions, Clicks, and Organic Traffic
Structured data helps search engines better understand the context of your site pages. Conclusion: This study is by no means perfect, nor does it represent exactly what you can expect by targeting rich results features, but I hope that it does shed some light on how rich features impact search performance. My goal is to continue to expand on this research and run tests to optimize for even better results over time.