The Benefits of Using Infographics

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Benefits of Infographics

Content, content, content! Is there anything more overwhelming to decipher when you are launching your website? Your blog content is one of the most valuable assets you can develop for your online platform.

Your website is one of the most important ways you can introduce yourself to potential clients and customers. So, while I won’t suggest you write every article with the exact same formula, there are several details you can add to each blog post to help your writing stand out in a sea of internet content.

What is an Infographic?

An infographic is a visual representation of content designed to increase user engagement in digital media spaces. It is a powerful component of modern marketing techniques, providing an efficient and visually appealing way to convey important information. When used correctly, infographics will present visual elements that can draw readers in with compelling information. Visual learners benefit from messages with clear data points that drive home the key takeaway.

Infographics are an effective communication tool for content marketing strategies because they communicate complex information quickly and effectively, avoiding the need to bore readers with long lists of numbers or research results. Furthermore, infographics are also widely utilized for backlink generation – linking the visual content to other websites in order to increase traffic and website visibility.

Creating Beautiful Infographics

When creating an infographic, it’s important to consider both aesthetic appeal and educational value by combining elements of visuals as well as informational content. It’s important that all design decisions made when creating an infographic are strategic to communicate with the right target audience. The goal is to grab the attention of current and potential customers in an efficient manner. Once these steps have been implemented correctly, an effective infographic can result in increased brand recognition as well as maximum return on investment from both potential customers and backlinks from other sources.

When Should I Use Infographics?

Every infographic is unique in shape, size, and design.  Find the one that fits your communication needs. Here are a few types of infographics you may choose to include in your content. 

  • Illustrate data: Statistics, facts, and figures are often clearer when combine with visual charts, graphs, and other graphic tools.
  • Present a timeline: Timeline infographics concisely summarize points in time in an orderly way.
  • Simplify a complex subject: Explain difficult concepts with the help of illustrations and visual cues.
  • Draw a comparison: Pros and cons are a common way infographics are used to visually compare two or more products, services, features, brands, or concepts.
  • Create awareness: Visual images catch people’s attention on social media platforms. Spread the word about an important cause or create brand awareness and visibility.
  • Summarize longer content: Repurpose steps to complete a task, highlight information in long videos, and pull out data in blog posts and reports. Using a visual summary will quickly tell the reader if they want to dive deeper. 

Stats About Infographics

  • Infographics increase information retention by 78%.
  • Infographics can be processed 60x faster than plain text. This is particularly helpful as attention spans decrease.
  • Businesses that use infographics are 28% more likely to find the information they need.
  • Image results are shown for 27.9% of search queries on Google.
  • Websites have 12% higher traffic growth than the rest when including visual images.
  • Infographics have a 30x higher chance of being read compared to an article without images. 

Stats from: 2023 Stats on Infographics

Learn to use infographics and other types of content marketing to attract your buyers. Our Simplified Digital Marketing course outlines the steps to creating a successful digital marketing strategy to grow your business.

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